SEO kya he | SEO in Hindi | Search Engine Optimization

 SEO kya he - Puri jankari paiye hindime. 

To aaj hum bat karenge SEO ke bare me. Bhai ye SEO hota kya he? . SEO matlab hota he “Search Engine Optimization”. Aap man k chaliye k aap Google ke malik he! Aap kya chahenge?. Ke bhai agar koi banda Google ke upper koi specific chiz search kare to best result mile. Matlab jo question vo puchh raha he usko uska answer mile.

Isko samjane ke liye me aapko starting se le chalta hu. Pehle kya hota tha, yahoo hota tha. Sab yahoo use karte the yahoo ke upar search mara jata tha. Par dhire dhire Google ne market share gain kiya. Kyuki uske andar ek dimag tha. Usne ek besic si strategy lagai k bhai hamko apna product simple banana he. Agar aap yahoo ka page kholenge to aapko sabkuchh milega ads milegi, e-mail milega, news milegi aur search ka chhota sa box milega. Par Google ke upper bhai maximum area search marne ke liye tha. Ke bhai aao aur search maro result milega aapko. To being a Google, Google kya chahta he, ke agar aapne koi word ko search kiya, man ke chaliye mene search mara he ke bhai best Digital Marketing company in New Delhi. To sabse upper konsi company aayegi joki aslime best ho. To Google ka kucch algoritham he jo vo chalta he aur vo check karta he ke bhai asli me best he ki nahi he. 

SEO kese kiya jata he?

To Basically SEO ke do parts hote he. Ek hota he “On-Page Optimization” aur ek hote he “Off-Page optimization”.  

On-Page Optimization

Sabse pehle hum bat karte he on page optimization ke bareme. On page ka matlab huaa ki aapki website ke andar he kya bhai. Me is page ko dekhu to muje kya is page ke andar milne vala he. To basically Google ke pass apne apne crawlers hote he. Crawler matlab kya hota he ki jab bh aap apni website ko resister karte he kahi pe link dete he to Google ka jo crawler he jo ki ek tarah ka virus he vo dhunde jar aha he internet ke andar dhunde jar aha he ki bhai konsa link he konsa link he. Jese ki man ke chalie usne aapka facebook page knola vahape usne ek link dal rakha he sahilkhanna.in ken am se to vahise us link pe chala jaega. Us link ke upper dekhega ki bhai sahilkhanna.in ke ye ye ye social handles he to uspe apne aap chala jaega. Ese ese vo badhta jaega aur uska pura database banta rahega. Aur is pure process ko hum kehte he “indexing”. Basically vo sara ka sara index karke chalta he. Ab kya hoga, man ke chaliye ek site he jiske andar gadiya bikti he. Aur bohot apopular site he car ke upper aur car ke reviews bhi acche milte he. Aur us site ke upper agar unhone daldiya ke bhai Dhaval Tadvi sabse badhiya batata he konsi gadi aapko leni chahie is budget ke andar. To Google usko dekhega, scan karega aur check karega ki bhai Dhaval Tadvi ka ye he aur mene vahape link bhi de rakkha hoga to vahase jake usko samaj me aa jayega ki oho ye Dhaval Tadvi he. To esi  agar 10-15 site aagai 10-15 sitone keh diya ki bhai Dhaval Tadvi esa karta he to kya hoga ki authentication badh jaegi. Ki Dhaval Tadvi aslime esa karta he. Kyuki Google kya he bot hena, usko thodina kuchh pata he. Algorithm he jo chale ja rahi he chale ja rahi he. Aur being a Digital Marketer,aapko samjna he ki aapki need kya he, aak kya chahte he to yahape sabse important part aata he. To yahape sanse important part aata he, keywords research.

Keyword Research 

me aapko samja deta hu ki keyword research hopti kya he, man ke chaliye ki aap juto ka kam kar rahe ho. Aap jute bechte ho aur aapne ek website bhi banai he. Ab aap kya chahenge. Ke bhai konsa customer aapki website ke upper land kare. Jisko veseline chahie ya jisko lipstick chahie nahi. Jisko jute chahie right. Agar aap Goolge pe search karoge “shoes” to kya aata he sabse upper, bohot sare alag alag results. Yahape aapki website ko stand karne ka moka he ya nahi he? Logically sochna is batko. Kya aap amazon ko complete kar sakte he? Kya aap flipkart ko complete kar sake he? Jabong ko comlete kar sakte he?  Ya aap kisibhi bade brand ko complete kar sakte he? Nahi kar  sakte. 

To aapko strategically dimag se sochna he ki aapko karna kya he. Aap keyword research planner tool ke ander jaie jo ki Google adword ke andar hota he. Vahape aap search mariyega “Shoes” to aapko pata chalega ki bhai log search martehe aslime Google ke upper. Aur ye bhi pata lagega ki uski monthly searches kitni ho rahi he. Sathme aapko pata chalega agar aap Google Adwords ke upper ja rahe he, jo samne aap ad dikhte he 3 ads,4 ads Google ke upper aap koi bhi keyword ko search marte ho, kuchh bhi aap Google ke upper search marte he to upper ads aati he to basically vo adword ka part he. To apko ye bhi pata lag jayega ki aapko kitni bidding karni he yahape aane k liye. Agar jute ke upper itna profit he to aap usko vahape list kar sakte ho varna koi fayda nahi he. Mann ke chaliye koi juta he jo aapko 450 rupeka padta he aur aap usko 600 rupeme bech rahe ho. Aur agar uski bidding hi 150 rupe aa rahi he to jute ko kyu bechenge bhai online?. No profit no loss ke upper me kyu usko bechu.? Ha agar aapko market share gain karna he jo ki nahi kar sakte to bhi aapko logistics ki bhi cost aane vali he. Yeto sirf marketing maget he. Aur yeto bhai ek click ka he. Ab ye nahi ki koi click karke legehi lege. To yahape main muddeki bat thi ki bhai aapko keyword research karna he. Aur kis chiz ke upper aapko apna keyword position karna he. Aapne ab decide kar liya ke bhai muje red bucle choes ke upper target karna he to aap apni website bana rahe he, social media ke upper kuchh bhi kar rahe he to vahape aapko define karna he ki bhai “Red Bucle Shoes”, best “Red Bucle Shoes” ya milti julti chize. Use kya hoga Google jab bhi crawl karega oho “Red Bucle Shoes” yahape milte he. Ese agar 50-60 site batane lag jaegi to kya hoga. Google kahega ki bhai yahise “Red Bucle Shoes” aate he. Jo ads aati he uske niche jo result aate he vo SEO ka part he.

To vapas me aata hu On-Page Optimisation ke upper. To aap ne apni website ka content bana rahe he, jo aapne keyword research kari thi ki bhai “Red Bucle Shoes” uske upper aapko apna pura content banana he.  Aur hamesa ek bat dimagme bithake rakhie ki “Content is The King”. Kyuki aapki website pe agar copy content hoga, kisi aur ki website se uthaya hoga to Google kahega ki bhai isne to yahase chepa he, ye site yahaki chepi hui he. To yahape aapki authenticity khatam ho jayeg phir aap uske andar kuchh bhi likhie aapki site ki koi ranking nahi hone vali. To content jobhi rakhie vo original rakhie pehli bat to. Aur esa rakhie ki jisse logoko padhke value adition ho. Me agar aap ke liye blog likh raha hu aur aapko nahi samaj aa raha he. Sari ki sari chije upper se ja rahi he to agla blog aap mera padhoge? Bahot kam chance he. ek time esa aayega mera blog koi nahi padhega. Yahi website k sath hota he. Google sabkuchh samajta he bhai. Algorithm he, computer he vo. Hamse tej dimag kam kar raha he uska. Usko sab pata lag raha hota he ki koi website pe betha he to kitni der tak betha he vo. Kitne pages khol raha he us website ke upper. Sabkuchh vo track kar raha he. Mera esa kehna he ki bhai Google ek mafiya he jo kabhi bhi kahi bhi ghus sakta he. Agar aap chahe to Google ko block kar sakte he apni website se ghusne k liye. Agar aapka koi data easa he jisko aap leak nahi hone dena chahte.

On-Page SEO kese kare

Ab on-page k andar bhi bohot sare part aate he. Khali content se bhi ho sakta he. Par ho sakta he ki dusra banda bhi same content pe kam kar raha ho. Man k chaliye aapne koi website banai. Usme achhasa content likha jahape aapne target vahi kiya tha “Red Bucle Shoes”. Ek dusra banda aur betha he, usne bhi “Red Bucle Shoes” ko same tarikese kiya. Dono k content alag alag he. To Google kisko upper karega? Koi kya check karega. Yahape aur perameters  aane lagte he. Aapki website ka title kya he?. Jese aapne website banai thi wordpress k andar vahape title ka option aa raha tha.vahape aap title ko change kar digiye. To vahape title kya rakhna he, “Red Bucle Shoes in delhi”, Best Red Bucle Shoes, isse pata lag jaega title ke andar he kya. Uske bad kya kijie jo aapka link he, jeseki dhavaltadvi.in he ab me ispe Red Bucle Shoes bech raha hu to mereko kya karna he, dhavaltadvi.in/red-bucle-shoes. To Google ka link kya kahega. “Red Bucle Shoes”. Title me bhi usko jeseki man ke chaliye koi search mara aapne “Red Bucle Shoes” to sabse upper line a rahi he likhi hui vahape likha aa raha he “Red Bucle Shoes”. Niche jo link he usme bhi red bucle shoes. Uske bad jo description aa rahi he chhoti si. Usko aap ane head ke andar change kar sakte hejisko bolte he “Meta Description”. To aapko meta description ke andar bhi vahi vahi same text dal dena he. To Google kya kahega ki bhai yeto har jaga bata rakha he aur andar page ke andar bhi yehi he. To isse aapko ek aur edge mila. Aapki on page hi  sabse badi chij he. Agar aapka on page achha raha to jyada chances he ki aapki website jyada achhese rank kare.

Black hat SEO mat kijiega varna aapki sari mehnat panime phir jaegi. Sahise karna. Time lagega. Ho sakta he bohot time lage par result jarur milega. Yahape ek aur tip aati he aap ke liye jo he Patience. Patience is the king. Sabse pehle kaha Content is the King uske bad Patience is the king. Dono chize bohot important he SEO ke liye.

 Off-Page SEO

Off page aajke jamane me utna important nahi he phir bhi aapko pata hona chahie. Kyu ki off page ka man ke chaliye 80-20 kabhi ratio he. 80% Onn page he aur 20% Off page he, kisiko nahi pata algorithm sab bakvas karte he ki bhai mereko pata he ese karlo mereko pata he ese karlo. Basically ads chalai hogi keyword ke upper aur us chakkar me unki rank aai hogi. To aapko 20% ke upper bhi target karna he. Ho sakta he ki aapke samne koi aapke level ka ho jo aapke jesa on page kar raha ho aur off page na kar raha ho. To off page se aapko edge mil sakta he. 5%-10% milega par milega to sahi. Kuchh to milega.

• Directory Submission

To yahape sabse pehli chiz aati he “Directory Submission”. Jo bhi directories he usko bhardo. Man k chalie mer koi business he. Uske related, koi bhi business related directory aati he. Koi bhi search mariye , aapko puri list mil jaegi. Uske upper sab kuchh list kardo. Ampi company ke bareme likho, company ka address likho, mobile no. likho, website dalo. Jitna ho sakta he utna dalo. IndiaMart pe dalo, Trade India pe dalo. Jitney ese platform he un sab pe dalo. Paid service mat lo free me lo. Jitna free me link mil raha he lete raho.

• Blog Posting

Dusri chij aati he “Blog Posting”. Aarticle posting, submissions.yahape aapko kya karna he. Aapko samne valeko value adotion dena he. Oki badi si blogging site pe jaie joki aapki category k related he. Man k chaliye hamari supplementation ki site he. To hum kya karenge ki koi badi body building ki site he uske upper apna aarticle post karenge.aur hum kahenge ki bhai humko feature kardo. Pese lenge koi dikkat nahi he.par vahape feature hote he. Vahase humko SEO ki help mile na mile, par feature ke chakkar me ese bohot sare log hote he jo isko kholenge. Aur agar vaha value addition hua unki life ke andar to vo humari product le lenge.. man ke chaliye ki vahape bat ho rahi he best Indian supplements. Aur vahape aapki company ka zikr ho rakha he aur link bhi he to Google kya samjega ki itne sare logone is page ko khola he aur itna time spend kiya he to usko scan karega aur usko priority me rakh dega baki kamo se.aur koi search marega bestindian supplements brand ya isse related terms to us blog ke jo top keywords he vo upper aa jaenge.jise hum kehte he “Rich Snippet”.

• Social Media

Off page ke liya aap aur kya kar sakte he. Jeseki social media marketing. Vahape aapka koi facebook page he, vahape aap roj content banake post kar rahe he sathme apna link post kar rahe he. Google usko bhi scan karta he. Log isko khol rahe he aur website pe traffic jyada aa raha he to sabkuch aapke pro me he.

Inshort, jest youtube k upper watch time ka hota he. Ki kitna jyada watch time usi tarikese website ke upper clicks hote he. Aur bounce rate hote he.

Bounce rate ka matlab logone us website ko khola aur kholte hi kat diya. Are yar galat khol diya karke. Jitna jyada bounce rate hoga utna jyada nuksan hone vala he.

Dusri bat ye bhi aati he ki kitna watch time he. Matlab log kitni der us website ya page par stay kar rahe he. Agar website par overall jyada time spend ho to agar bounce rate jyada bhi ho phirbhi usko priority milegi. Matlab jitna jyada time spend hoga ek page ke andar utni uski ranking badh jaegi.

Bas yahi he SEO ka logic. Aur agar aapki page ka UI/UX achha hoga to us page par jyada retansion hoga. Log us page ko jyada dekhenge. Aur iska matlab kya hua. Ranking upar aa jaegi.